![]() ![]() But why bother with a content calendar when you can still decide on posts at the spur of the moment? Sketchnote's content calendar, which can also be viewed as a Kanban board, allows you to have a better control on your posting schedule The benefits of maintaining content calendars Your content calendar helps transition your idea to actual content pieces, and decide what platform it will be posted on. But if this hack requires a long-form explanation, then it’s best to explain it in a YouTube video, an Instagram reel or a TikTok video. For example, if your idea is a productivity hack that you want to share with your audience in just a couple of lines and a GIF, you can decide to post it on Twitter. The content calendar is also where your creative ideas will take the shape of various content pieces. Marketers and content strategists often use physical or online calendars to chart post ideas, manage campaigns and even coordinate with brand assets. Sounds like a tall task? Well, not only is creating an effective social media calendar easy, but we're also giving you a FREE content calendar template to help you get started!Ī content calendar is where you map out which piece of brand content you will post on your social media platforms and on what dates. This will help you avoid scrambling for ideas last minute plus allow you to design content for maximum reach. Not planning your content in advance can cause a lot of unnecessary anxiety, brand guideline issues, and even lead to typos and other errors in your posts.Ī well-set content calendar can help you ensure that you-and other stakeholders like the marketing team, design team and brand heads-know the schedule well in advance. You struggle to put something together quickly, but end up doing a half-baked job. Picture this: It's a brand new day and you have absolutely no idea what to post to your brand's social media channels or the blog.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |